Post by account_disabled on Dec 23, 2023 20:53:00 GMT -8
We couldn't miss SPIR's November club night again. Especially because our boss Sandra also participated in the panel discussion on a quite controversial topic. The audience participation was much larger than the last time and it was clear that everyone was curious to see how the panelists and the audience would react to the discussion topics. As I mentioned in the introduction, Sandra sat behind Sun in the panel. Other guests included agency representatives - Petra Větrovská from H1.cz and Tomáš Potěšil from Pay Per Click. The media agency was represented by Jan Poštulka from Omnicom Media Group. On behalf of the SEM agency client Ondřej Vích from the Direct insurance company.
Petr Král from Mall.cz and Dan B2B Email List Nohel from Google and Jirka Chomát from Seznam took part for a company that does SEM activities in-house. Pavel Šoun was originally supposed to arrive for Seznam, but he couldn't show up, so Jirka Chomát took his place. David Špinar from H1.cz took exceptional responsibility for moderating the evening and the entire discussion. David not only moderated the discussion, but also contributed his knowledge and experience. The presentations of all the panelists are over, we can discuss :-). image SPIR club evening Is the SEM agency market a non-transparent jungle? Right at the beginning, a key question was thrown into the plenary. All the panelists answered one after the other and it can be said that they agreed in their opinions The market of SEM agencies is a non-transparent jungle for clients who have no idea about online marketing. If the clients are at least a little educated in this area, the market is not a jungle for them, or they can find their way around it.
This generally applies to almost all disciplines. Over the past few years, the Czech online marketing market has undergone great development and transformation. When I remember how I switched from the UK market to the Czech one 2 years ago, I was derailed by how it works differently here. In those 2 years, the Czech market moved closer to the UK and is still catching up. Clients are becoming more educated, deepening their knowledge in the field and sometimes downright hungry for information . The output was a division of agencies into bad and good, unfortunately with not very specific specifications. What is a good and a bad agency? Which agencies belong to the so-called "grey zone," as stated by Jan Poštulka? Together, we have put together several characteristics that a "good" SEM agency should have.
Petr Král from Mall.cz and Dan B2B Email List Nohel from Google and Jirka Chomát from Seznam took part for a company that does SEM activities in-house. Pavel Šoun was originally supposed to arrive for Seznam, but he couldn't show up, so Jirka Chomát took his place. David Špinar from H1.cz took exceptional responsibility for moderating the evening and the entire discussion. David not only moderated the discussion, but also contributed his knowledge and experience. The presentations of all the panelists are over, we can discuss :-). image SPIR club evening Is the SEM agency market a non-transparent jungle? Right at the beginning, a key question was thrown into the plenary. All the panelists answered one after the other and it can be said that they agreed in their opinions The market of SEM agencies is a non-transparent jungle for clients who have no idea about online marketing. If the clients are at least a little educated in this area, the market is not a jungle for them, or they can find their way around it.
This generally applies to almost all disciplines. Over the past few years, the Czech online marketing market has undergone great development and transformation. When I remember how I switched from the UK market to the Czech one 2 years ago, I was derailed by how it works differently here. In those 2 years, the Czech market moved closer to the UK and is still catching up. Clients are becoming more educated, deepening their knowledge in the field and sometimes downright hungry for information . The output was a division of agencies into bad and good, unfortunately with not very specific specifications. What is a good and a bad agency? Which agencies belong to the so-called "grey zone," as stated by Jan Poštulka? Together, we have put together several characteristics that a "good" SEM agency should have.